What is copywriting

Read in Malay

What realy copywriting actually means?


[ HEADLINE ]
PROVEN EFFECTIVE
Now You Can Have A Good Shape Within 30 Days With Less Effort!

[ SUB-HEADLINE ]
We Reveal The Secret. Now You Know!

[ PRODUCT DESC ]
Do you have the following problem:
Your Clothes Keep Getting Tighter?
You're fat, and your friend joking around with that?
You've tried a lot but to loose weight is no longer easy for you?

With our product, we guarantee
A good shape within 30 days
With less effort, no need to go to the gym
You can eat as usual


[ CLOSING ]
1. Testimonials ..blah..blah..blah...
2. Bonus @ Discount ..blah..blah..blah...
3. Call to action


Copywriting is an art of writing the advertisement/promotion sentences

Above format of copywriting somehow has became the trend among our new online sellers, which we can also see in Facebook, Instagram, Whatsapp, Telegram etc. Yup, copywriting in fact, is an art of writing the words with the objective of making the audience getting interested and the final target is to have the prospects become the customers. However, the example we have shared above is not the entire meaning of copywriting. It is actuall only one part of thousands way of producing the copywriting.

You need to really understand what is copywriting

If you are the business owner and you looking forward to sell successfully online, you need to know the exact meaning of copywriting.

This is to prevent you from using the wrong format in each of your marketing campaign. We couple of times especially during web re-design projects, found that some sellers using the format above on their main homepage, which is totally wrong in concept.

Copywriting is the act of writing text for the purpose of advertising or other forms of marketing. The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.

Long Copy vs Short Copy

One of the longest standing debates in copywriting and marketing circles is over what’s better — long or short copywriting, while we here agree with both work well but short copy better to be positioned in front of long copy. This is because we believe not every audience keen to read a long copy, and the long copy sometimes will just made them skip it straight away eventhough it content a very good informations.

We understand a well known quote:

Nobody reads ads. People read what interests them. Sometimes it's an ad

And that's why we still saying a long copy is relevant, but with one condition where it need to be positioned behind the short copy. The short copy of course require a very good graphic and good copy to attract audience clicking so that they jump to what we call the Learn more section

An example of copywriting on a website

Here we picked up the example from the britmilfit.com

Website Copywriting

Copywriting:
Get fit outside and feel good inside with British Military Fitness this January

CTA:
Button 'Book your free class now'

Graphic:
A powerful Videography

Message
Serious and fun
The copy then goes on to allay your fears about your fitness level, no matter what your ability…you are part of the squad
Being part of a tribe is very compelling, and who doesn’t want to be part of a team of A list fighting fit warriors?
It’s all about being part of the ‘Team’
and the list goes on